For clients in need of a gut-check. This offering includes an evaluation of existing marketing or branding with our recommendations for optimization.

This also can be a great way to kick-off working together to glean an understanding of exactly how Hunter House can help your business.

Deliverable

Advisory write-up with observations, recommendations, and next steps

How you show up matters, and we believe that everything you do or put out there as a company - from your website, to each and every social post - should be 100% intentionally aligned to your brand and its values.

It all starts with us formally defining your target audience, the “Who,” and deeply understanding the “Why” behind your brand: the purpose, values, vision and mission. Then we can effectively determine “How” and “Where” you’ll share your amazing offering with the world.

Deliverables

Brand workshops: Self-led with our DIY guidance or Hunter House led (virtual or in-person)

Positioning strategy: What your brand stands for, it’s unique value vs. the competition. The “Why” behind your Brand

Messaging strategy: Your voice and tone. “How” you’ll speak to your audience

Implementation strategy: “Where” you’ll bring the positioning and messaging to life

Maybe you have a solid brand but need a product differentiation strategy? Perhaps you’re launching a new offering? Or simply need to better sell-thru existing inventory?

This is where product marketing strategies come in.

Deliverables

Product workshops: Self-led with our DIY guidance or Hunter House led (virtual or in-person)

Inbound strategy: insights and feedback from your audience to inform your product offering roadmap

Go-to-market strategy: everything you need to bring your product to your audience. Components can include: product positioning, product messaging, channel strategy, media plan, sales activation (training, materials, etc.), organic and paid social, press communication strategy, etc.

In addition to brand and product strategy, we offer ongoing marketing services that support the business at large.

Deliverables

Social media strategy

Traditional media strategy

Customer persona development

Process development - inbound, roadmapping, etc.

Campaign planning

Event design

Cross-collaboration with other marketing partners (agencies, creatives, social media managers, media planners, consultants, etc.)

If you’re a mid-sized company who’d ideally like a senior marketer on staff, but resources limit your ability to provide competitive benefits, consider retaining a Hunter House Fractional CMO

Deliverables

Dedicated monthly hours that can be leveraged for:

Any of Hunter House’s listed brand, product and general marketing services

Senior meetings

Strategic direction for junior staff

Process development and implementation

Product and GTM roadmapping

All hands and off-sites

On-call consulting